Guides
Search Console and GA4 questions, answered
Each guide shows how to answer the question by hand, the prompt to use once your AI app is connected, and a worked example with sample data.
Search Console
- GSCHow to check for keyword cannibalization in Search ConsoleFind queries where two of your pages compete, compare their positions and clicks, and tell real cannibalization from harmless overlap in Search Console.
- GSCHow to find content ideas in your Search Console dataSpot topics to write about in Search Console: queries with impressions where you rank past position 20, or where the page that shows is off-topic.
- GSCHow to find new keywords you started ranking for in Search ConsoleFind new queries in Search Console: keep queries with impressions this period and none in the last one, sort by clicks, and spot pages worth improving.
- GSCHow to find pages losing traffic in Search ConsoleFind pages losing traffic in Search Console by comparing two periods by page, then check impressions, CTR and position to see what kind of loss it is.
- GSCHow to find pages with high impressions and low CTR in Search ConsoleFind pages that Google shows thousands of times but few people click, then compare each with pages at a similar position to see where the gap is.
- GSCHow to find question keywords in Search ConsoleUse a regex filter on the Queries report to list the questions people already find your site with, and see which ones get impressions but no clicks.
- GSCHow to find striking distance keywords (the ones stuck on page 2) in Search ConsoleFind queries ranking at positions 8 to 20 that already earn impressions, by hand in Search Console or by asking an AI to filter your own data.
- GSCHow to see which search queries a specific page ranks for in Search ConsoleList the search queries behind one URL in Search Console with a Page filter, then read clicks, impressions, CTR and position for that page alone.
- GSCHow to see your search traffic by country in Search ConsoleSee Search Console traffic by country: read clicks, impressions, CTR and position per country, compare two periods, and spot countries with low CTR.
- GSCHow to split brand vs non-brand search traffic in Search ConsoleSplit Search Console clicks into brand and non-brand with a regex filter, compare CTR between the two, and see how much traffic no query explains.
- GSCImpressions up but clicks down in Search Console: what to checkImpressions up but clicks down in Search Console? Split the change by device, page and query, see what the data supports, and what to check on the results page.
- GSCMobile vs desktop clicks in Search Console: how to compare themCompare mobile vs desktop in Search Console: clicks, impressions, CTR and position per device over two periods, with a worked example.
- GSCWhy did my organic traffic drop? Find where it fell in Search ConsoleCompare two 28-day periods in Search Console by device, country, page and query to see where clicks fell, and what the data can and cannot explain.
Google Analytics 4
- GA4How to find landing pages with low engagement in GA4List GA4 landing pages with the lowest engagement rate and shortest sessions, apply a minimum sessions cutoff, and separate real pages from tracking gaps.
- GA4How to see conversions from organic search in GA4Find the key events (formerly conversions) that organic search drives in GA4, per landing page, and how to set them up if the Key events column is empty.
- GA4How to see GA4 traffic by channelFind out which channels send your GA4 traffic: Organic Search, Direct, Referral and more, with sessions, engagement and key events for each, and what to check.
- GA4How to see your organic landing pages in GA4List the pages where organic search visits start in GA4, with sessions, engagement and key events, and spot the (not set) row that distorts the ranking.
- GA4How to track ChatGPT traffic in GA4See how many GA4 sessions ChatGPT, Gemini, Perplexity and Claude send you: the AI Assistant channel, a source regex for the rest, and why visits go missing.
Both together
- GSC + GA4How to build a weekly SEO report with AIA reusable prompt for a weekly SEO report: Search Console and GA4 for the last 7 days against the 7 before, with real numbers and no scheduling needed.
- GSC + GA4Why Search Console clicks don't match GA4 sessionsSearch Console clicks and GA4 organic sessions never match. See side-by-side example numbers for one period, the reasons for the gap, and how to compare fairly.
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